Wednesday, January 13, 2010

Illegal advertisers - Think Twice or Thrice before you paste it here!

Finally the media is reporting about those pesky illegal, low class and unsightly advertisements that could be found all over Singapore.

Believe me, you can even find them in supposedly upper class enclave in River Valley!
(I wonder if people driving their Lamborghini around D09 or D10 would stop by a lamp post to see if they can find their next property there)

Anyway, Tiong Bahru has always been plagued by such advertisements and the most recent one was the most "cheapo" one I've seen.

The advertisement was scribbled onto a Singapore Pool's 4D betting slip and pasted all over Block 78, 79 and 80.

Have fun reading the following article. The enforcement agency should be "commended" for issuing so many warnings in 2009.
They were probably sleeping in 2008 and thus look as if they had done a great job last year...but it is a good start nevertheless, so I better not complain so much :-)


Warnings issued for illegal ads pasted on street infrastructure rise
By Ng Lian Cheong/Hetty Musfirah, Channel NewsAsia
Posted: 12 January 2010 2132 hrs

SINGAPORE : The number of warnings issued for advertisements pasted illegally on street infrastructure went up by more than 10 times last year.

Sixty hundred and thirty-four warnings were issued, compared to just 56 in 2008. The Land Transport Authority (LTA) is hoping a paint job will do the trick in curbing the sticky problem.

The columns of a linkway leading to Jurong East MRT station are the first to be painted with what LTA calls "anti-stick paint". Pasting anything using super-glue or even double-sided tape will not work on these columns.

It is part of a trial launched last July. LTA said the anti-stick paint was specially blended and improved based on its requirements. The trial cost about S$4,500.

The LTA said it has proven successful so far. In the last six months, all the columns were free of advertisements.

The project will be extended over a larger area to assess its cost effectiveness and public feedback before being implemented islandwide. Among the locations selected for the more extensive pilot trial are along Geylang Road and Sims Avenue.

With the new paint job on the Jurong East linkway, LTA said it can save about S$5,000 yearly in clean-up efforts.

The number of people who were fined for putting up such illegal advertisement also increased last year. Two hundred and one people were fined in 2008, but in 2009, the figure stood at over 450. First-time offenders were fined S$300 each. - CNA/ms